Building Your Brand

A ‘personal brand’ is in many ways synonymous with your 
It refers to the way other people see you.

Look at your personal brand as an investment
People will follow your brand from project to project if they feel connected to it. When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again.

Keep your brand fresh. No matter how good your content is, you'll risk seeming stale and repetitive if you don’t continue adding new elements to your brand. You can’t ride one idea forever. Keep adding new layers to what you represent.

Set goals for your public image. Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image.

Get people talking. Think about your personal brand each time you interact with someone - or don’t interact with someone. What impression are you leaving them with? 
  1. Try to build relationships with as many people as possible. Get to know their real names and remember details about them. It leaves a strong impression on the people who interact with you. The ones who you know best and who feel most connected to you will talk about you to others - this is how your personal brand grows stronger.
  2. Build name recognition with influencers. In this instance an influencer is any person with an audience that you want to reach. 

  1. Run a blog or website that is all you. It gives people a place to develop a stronger connection with you. 
    • Put time and effort into your About page and use it to paint a picture of your ideal personal brand. People will only remember a few things about you, so focus on telling the story that contributes most to your brand. Use your personal story as the basis for your expertise.