Tia & Tamera Mowry Tips on How to Start Your Own Business

1.) Ask Yourself Why: 
Before you start with anything else, ask yourself why you want to start a business.  Yes, if it ends up being successful, you might have financial gain. However, that shouldn’t be the only motivating factor for you to start.  Creating your own business from scratch is not an easy road, and you have to have a passion for it or else you will burn out easily. Be honest with yourself and examine your motives.  Picture a couple roadblocks you may encounter, and determine if your passion for this project will help you push through them!
2.) Organize your finances: 
After you get some sort of idea of what it will take to start your business, the first thing you want to start doing is to start organizing your finances.  Saving your money early will give you greater freedom and flexibility later on – you don’t want to be choosing options you don’t like later on because you are afraid you’ll run out of money! Even if your business seems like a far-off dream, saving a little bit every month will add up more quickly than you know. There are even great apps like Mint that will help organize and keep track of all your expenses.
3.) Narrow your audience: 
One of the most important things we learned in this whole process is to narrow down who your target customer is.  For example, if you’re going to create a makeup line, don’t just target “women ages 18-45”.  Instead, think about your specific audience – does she buy from a department store or drugstore? Does she prefer natural products? What kinds of cosmetics are most important to her? Narrowing your focus will allow you to create a better quality product. Remember, just because your audience might be smaller doesn’t mean your business will be!

4.) Write a business/marketing plan: 
This step is one of the most important – you could have the greatest idea in the world, but if you don’t have a plan to execute, then it may never see the light of day.  We’re old fashioned when it comes to this one – take some time to sit down and really brainstorm every little aspect of your idea and how to finance and promote it.  Then write it down.  This may take weeks or months, but trust us, you’ll be glad you thought everything through.  During this step, think about how you will raise money, make money and make people aware of what you are offering.  Consult others for advice, but always trust your gut instinct.  Think outside of the box – if you’re low on cash, consider more creative ways to raise awareness for your business (like offering the services for free for your customer’s first experience or creating a giveaway of your product to encourage people to share it on social media).  This is the step that may take the longest, but will be the most fruitful in the long run.
5.) Network: 
You could write, “Hey check out my product!” on 500 different websites, but because the message doesn’t feel personal, it can come across as spammy and no one will click.  Instead, focus on finding a way to let others know about your product in a way that feels natural.  We always believe that the best way to connect with someone is face-to-face. That’s why it’s important to network!  You can sign up for events and mixers, but we recommend coming up with 2-3 sentences that describe your business so you are always prepared.  You never know who you will meet and how they can help you!