PR Marketing Strategies

Having a great e-newsletter with valuable content works. E-News doesn’t have to be or sound like a sales pitch. Consider it an opportunity to position your business as an expert, provide relevant information, and to add another layer in relationship building. Build a strong database with a focus on media/bloggers. Give your clients the opportunity to subscribe. Publish frequently.

The best way to get noticed in today’s market is to tell a personal story. The more authentic, amazing and relevant, the better. As newspapers and magazines continue to lay off thousands of reporters across the country there’s an even bigger demand for well-written stories. Have ready-to-run articles prepared to send off at a minutes notice will create a great relationship with papers. They may edit or rewrite parts of it, but you’ll get their attention.

Maintain relationships with media contacts that cover your industry, even when you don’t have news for them. Check in with them every month or so and ask how you can help them as an expert in your field. Better yet, send them tips and insider news they might not otherwise have access to. Become a resource. Develop a professional relationship where you can spark dialogues about your community.

Most companies do a poor job of leveraging existing customers to create new ones. If your company does events, give people a discount or free gift to bring a friend. If someone buys your product online, send them a coupon for the same item suggesting that they pass it on to someone they think will use it.

Web radio shows are a great place to start. Email or call those who are looking for guest interviews. Don’t forget to make sure you tell the host that “if your line-up is already scheduled, I’d make a great filler-inner when someone has to cancel”. Those words alone will get you remembered.