How to Increase Sales Online

Use Social Media to build brand awareness. Social Media should be used to stay in touch with your potential and current clients/customers. Respond and Interact with your Friends and Fans. Social Media Engagement will grow your "Know, Like, and Trust" Factor. Inspire your Fan Base. Tell your story to make it a personal connection.

Set up an Email Opt in Option or Subscribe Option. Make Sure it is visible at the top of your website. Encourage your audience to participate by offering a FREE item, CD, webinar, e-book, information etc. Offer Discount Coupons.

Once you have subscribers, provide them with valuable content that they will appreciate. How to's, and general useful information. Sprinkle in your business or product offerings in your emails.

Optimize your website. Go to Google keyword tool to research the words that will bring more traffic to you, your services, and your products.

Test your website to make sure it loads well. Make sure it's easy to navigate, and the purchase buttons are visible. Add a call to action on your homepage: Shop Now, Order Today, etc.

Visit your favorite websites, and study them to see what made you buy a product from them. How is the website laid out? What attractive color scheme did they use? What are you missing on your website that your favorite websites have. Update yours accordingly.

Update your website template/solution. My Websites are with Shopify.  They are wonderful. 
Make sure your website looks professional, crisp, and user friendly.