Tips to Earn The Trust of your Online Customers

1. Make a Great First Impression

Making a good first impression is critically important in life. It’s also important in eCommerce. By designing and maintaining an attractive website, you communicate your company’s respect to customers. From template to color scheme, customizing the site to the tastes of your targeted customer is one of the simplest but most imperative components of trust-building.

2. Be Visual

40 million images are uploaded to Instagram every day. In the age of social media, photos are just as easy to share as they are to take. Understandably, consumers love visuals, and for that reason, your website should feature plenty of them. From images of your place of business to candid shots of you or your employees at work, trust develops when consumers feel a personal connection to your brand. And photos can be a powerful aid in that effort. 
Be Sure to Include a Photo of Yourself on the About Us Page. Customers want to see who they are Shopping With.

3. Be Transparent and Accessible

If a potential customer has a question, an answer should be easy to find or quick to obtain. Make your email, phone number, mailing address, or social media profiles as simple to find as the prices of your products. A disconnection from open channels of communication is detrimental to trust-building in eCommerce.