Patents 101

Ideally to protect your brand you’ll need a trademark, copyright or patent, but some small business owners are still in the dark on how to go about the process.

Your basic Intellectual Property rights include Patents, Trademarks, Copyrights, Domain Names, and Website.
Your patent is anything that allows you to stop someone else from doing or using what you have patented. What’s popularly called the “right to exclude.”
There are three types: Inventions or Utility patents; Designs; or a Plant patent — literally if somebody has invented a new kind of plant.

Tim Kelly, a partner at the law offices of Fitzpatrick, Cella, Harper & Scinto defines a patent as, ”Your gift to the government.“ Literally you give this invention to the government who then turns it over to the rest of the world in exchange for your right to exclude other people from practicing or using that invention for a period of 20 years after you file for your application. Once that patent time is done anyone can do whatever they want with it. Basically, you have 20 years to exploit that patent and get the most out of it. And to protect others from licensing it, or collecting potential royalties off your invention.
As a small business owner, you decide what area your product or invention falls into and look to have it protected. Your invention must be new, it must be useful, it must be non-obvious and it must fall within a class of subject matter.

You should also remember patents are country specific. It’s important to keep in mind that once you get your patent you are not automatically protecting your invention in countries around the world. You’ll have to get a different patent in the US, a different one in Mexico and a different one in Argentina if you’re trying to protect a product or an invention in all three countries. There are treaties with some nations that the US has signed up for — that you can take advantage of — but you don’t automatically get protection from around the world for filing a patent application.

Also, remember acquisition of a patent can be expensive. It could set back a small business owner anywhere from $5,000 up to $100,000, depending on what it is your trying to cover, or how crowded the field is. 
President Obama has also cut in half patent fees for small businesses and entrepreneurs. For entrepreneurs working on new technologies, consumer products and other inventions, this is an automatic 50% savings.

Once you file, your application goes into “Patent Pending” status. This occasionally discourages others from trying to patent your original idea. They’ve changed over the past two years. It’s now first to file, as opposed to first to use. So you should make sure that you get in your application as quickly as you can.
You can collect damages from any other business that infringes on your patent or infringes on the claims of your patent. Your application is pretty much a disclosure of what your patent is, a list of sentences that specifically claim what your invention covers. 

Be on the lookout for “Patent Trolls.” These are companies that buy up patents that are offered for sale. And then they use them to go after or sue companies that are using whatever the patent is supposed to prevent. Remember that line above, “The right to exclude?” Here’s where it really matters. Keep in mind, patent enforcement is expensive. It could cost anywhere from $100,000 well into the millions.

For Example, According to Fortune, after a contentious “three-week patent trial between Apple and Samsung jurors awarded Apple $1.05 billion” in damages and concluded that Samsung “willfully infringed” on several of Apple’s design and software patents”.Apple sued, stating that the “rectangular slab with rounded corners” of their iPhone models is a patent that Samsung was infringing on.

A federal judge later ruled against Apple. 
Wired magazine says the judge ruled “Samsung’s infringement of Apple’s design and utility patents was not“willful,” rejecting Apple’s bid for bonus damages in the Apple v. Samsung smartphone lawsuit”.
Samsung won rulings against Apple in Japan and U.K.
More recently, the Wall Street Journal reports a jury ordered “Samsung to Pay $119 Million to Apple in Patent Case.” Apple had been seeking damages for more than $2 billion. You can also learn more from the United States Patent and Trademark Office.