Social media plays a significant role in the online world.

Facebook destroys the competition in terms of monthly active users with over 1.28 billion and counting. Facebook isn’t just for the young either – 72% of online adults visit Facebook at least once a month. 

An interesting Twitter fact is that 44% of users have never sent out a single tweet. That’s a big number considering that Twitter has over 1 billion total users.  500 million tweets are sent per day, with 46% of users tweeting at least once a day.

Google+ is a big player in the social media realm. There are 540 million monthly active users and 53% of interaction between a user and brand is positive. Over all 22% of online adults visit Google+ once in a month.

The soocial media crowd loves Instagram. In the last six months alone it’s seen 50 million users sign up. 23% of teens consider Instagram their favorite social network. Brands would be wise to take advantage of this image-based network as over 20 billion photos have been shared to date.


LinkedIn is seeing tremendous growth as more than two users sign up every second.  The crowd is getting younger as well with over 39 million students and recent college graduates on the platform looking to promote their achievements. 

Pinterest may only be a few years old but it has seen exponential growth in its short existence with 40 million monthly active users and 70 million total users. Running a campaign for women’s products? This is the market. 80% of Pinterest users are female and 92% of Pinterest pins are done by women. 

YouTube is the mecca for all things video. 100 hours of video is uploaded on YouTube per minute, and a whopping 6 billion hours of video per month is watched. YouTube also has a big mobile presence as 1 billion is the average mobile video views per day. However, as earlier stated, knowing a platform is best before beginning a campaign.

The amount of bloggers present online is over 6.7 million people and over 12 million people blog via social networks. 
Companies with a blog have 97% more inbound links than companies without a blog.