The IMPORTANCE of your "About Us" Page on your Website.

Often it’s your “About Us” page that introduces yourself to your website visitor, tells them what you do and builds a rapport that will hopefully turn them into a customer. You only have a few short moments to win them over. 
So here are some tips for making a top-notch “About Us” page. 

Including images on your “About Us” page isn’t just about making it look pretty, it’s about building Trust.. 

Doing business on the internet is all about trust. Users will be evaluating your page asking: Is this a business I can trust to deliver? And one excellent way to build trust with potential customers is by including photos on your page. Research shows that pictures of people (as opposed to things) increases user trust. And, just in case there was any doubt, the research also shows that trust produces leads and sales. The bottom line is that customers want to know who they are spending their money with.

On My Website I have the photo above and I am wearing an Executee (a business t-shirt with my business name, t-shirts we create for business owners) to build brand awareness and to display a product that we created.

Faces build rapport. Some of the websites we looked at, 30% had NO photos at all on their page. 

The result? Those businesses felt like cold, distant entities. 
Users want to see your people (stock photos are a no-no!), so include a group photo or individual photos of your staff. This is important even if you’re a sole owner because putting a face to the name really helps give you a credibility-boost, no matter what your size. 
You might also like to include photos of your brick-and-mortar store, company vehicles, uniforms etc. to show that you’re a credible, real-world business.

It’s also crucial that your “About Us” page says what goods or services your business provides.

  • Say what your business does in a way that is easy to understand.
  • Images show that you’re a legitimate business.
  • Be “human,” easy to understand and relatable.
  • It needs to be easy to find from the homepage.
  • Include a call to action.
Do these five things and you’re well on your way to having a income producing “About Us” page.