Meet Successful Millionaire Entrepreneur Ramona Griggie ~ Founder of Express Smile Atlanta.

Meet Ramona Griggie the Founder and CEO of Express Smile Atlanta located in College Park, Georgia.
It was 2015 and Ramona Griggie’s oldest son was graduating from Duke University. It was an extra special time because after years of wearing braces, he was finally getting them taken off. So as a gift, Ramona promised to get his teeth whitened. Pricing for teeth whitening was ranging from $700-$900. But knowing that she couldn't let it end there, Ramona began researching alternatives online. Eventually, she found a great product and a $250 machine to use for practice at home. 

She learned to build a simple website from scratch, at a cost of $20, got a free business telephone line and prepared for a January 2015 launch.

Knowing that marketing would play a key role in the success of her business, Ramona chose Instagram as her promotional platform of choice. From there, she called in a favor from local celeb ‘JuJu,’ aka rapper Cam’ron’s girlfriend, and convinced her to post a picture with a kit, along with a simple ad that Ramona put together.

She paid instagram $150.00 to run the promotion for 4 hours. What happened next was life-changing. Within a few hours, $8,000 came in and her Instagram following grew from about 500 to 10,000 followers.
Ramona also realized that a significant number of Black Families don’t have dental insurance, but they could afford a $35 do-it-yourself teeth whitening kit.
Ramona continued to study Instagram and made a list of other celebrities that she wanted to work with. Soon after, she paid $1,000 for her second sponsored post and made close to $50,000 in one day!

And thanks to even more star power- Amber Rose, The Kardashians, Kevin Hart and plenty more- she’d made one million dollars in her first 60 days!
"The celebrity backing helps because people look at their teeth and they want to use the same product that celebs use to keep them white.”

Ramona is a wife to her husband (and business partner) Willie Griggie of 17 years. She is a mother of four children including Super Bowl 50 champion @thom40pson - Juwan Thompson of the Denver Broncos. 

With Express Smile Atlanta showing no signs of slowing down Ramona is working to take the brand into big box retailers. @expresssmileatlanta 


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