After Rihanna Drops Fenty Beauty, Most Of The Mainstream Brands Are Now Promoting Their Darker Shades.

On September 7th, after several months of anticipation, Rihanna changed the game with the launch of her highly anticipated Fenty Beauty makeup line at Sephora.

With 40 shades of foundation, Fenty Beauty filled a glaring deficit in the market creating beauty products to cover nearly every complexion, and the praises poured in!

Sephora sold out of their darker shades.

Congratulations Rihanna.