Facebook Says it Will Begin Focusing On “Engagement Bait” and Will Reduce Your Reach Yet Again.




Asking Your Audience To Like Share Or Comment? Facebook will be punishing you for this.
Facebook is a "Pay To Pay" Platform now. As you may have noticed by now, your organic reach on your page or pages have been reduced to almost zero. 
Facebook said in a statement on Monday that it will begin clamping down on “engagement bait” across its social network starting this week. When pages ask for their fans to like, share, comment, or perform other actions on their content to boost the reach and get others who are not following them to see their content, Facebook will penalize them, the company said. It’ll do that by “demoting” posts from people that do a page’s bidding, as well as the pages themselves.


“To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait,” Facebook operations integrity specialist Henry Silverman and Facebook engineer Lin Huang said in a statement. “Posts that use this tactic will be shown less in News Feed.”
Facebook said that it will use “stricter demotions” on pages that continue to post engagement bait. But the company was also quick to note that fundraising efforts, people asking for travel tips, or circulating a missing child report that seek others’ engagement will not be demoted.
There are ways around this. 
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